When you’re starting a blog, it can be hard to get your content out there. One of the most important things that you can do to give your blog more traffic is networking. There are a number of ways that you can network. Share your blog posts and the blog posts of others on Twitter, connect on LinkedIn and email people in order to introduce yourself. You should also comment on other people’s blogs and email other bloggers when you write something that you think will interest them. No matter what you’re doing, there are a few rules of thumb that you should follow. Here are a few tips for networking with other bloggers:
1) Make sure to “give” in addition to taking.
A big networking mistake that many people make is that they focus on “taking” rather than “giving.” If you really want to make a good impression on another person, be generous with them. Highlight their best work, help them reach their goals and try to work on their terms. It’s important to maintain boundaries so that people don’t take advantage of your generosity, but it is still important to go into networking with a mentality of “giving.”
2) Have an elevator pitch ready
Good business people are usually good at talking about what they do in a concise statement, often called an elevator pitch. This skill is just as important when it comes to blog networking. No one wants to read an email that doesn’t tell them who you are and what you do until a few minutes into the email. Put together a few sentences to describe yourself and what you have to offer others. It’s also a good idea to think of an elevator pitch describing what your blog is about. This will help you and the people you connect with better understand what you can bring to a relationship.
3) Prove that you’re in it for the long haul
If you’re new to the niche, it can take a while for you to make an impression. This is likely because people within that niche are waiting to see if you’ll stick with it. They also want to see if you truly are knowledgeable in the area that you blog about. Make sure that after you network with people, you don’t disappear weeks later. Show the contribution your blog is making to the niche and prove that you want to invest in it for a long time. Then, people will be more willing to connect.
4) Look for the smaller bloggers.
Chances are, most of the bigger names in blogging are getting emails and tweets all day long. You can try to contact these people, but you’re bound to be more lucky if you approach slightly less known bloggers. You will be able to create worthwhile connections and you will still be able to increase traffic to your blog.
5) Look for connections in neighboring niches.
When you’re networking, your first impulse is probably to network with bloggers in your own niche. While this is an important thing to do, it can also lead you to build a network of solely or mostly people who see you as a direct competitor. It can be extremely beneficial to reach out to people outside of your niche, especially people who blog in similar niches. It’s also a good idea to look for bloggers who have a similar demographic of reader even though they write about different topics.
Networking both on the Internet and in person is a big way to getting traffic for your blog. Make sure you are constantly connecting with people and maintaining relationships so that your blog can be as successful as possible.