5 Ways to Improve Your Resume

Alan Rasof

1. CUSTOMIZE FOR THE APPLICATION.

Employers who are screening resumes will eliminate any of the generalized resumes submitted. Offer only specific qualifications you have to best perform the job advertised. State your desired job title, for example, physical trainer, and then make all content relevant to performing that job. You should use a customized resume for different job titles even if you are qualified for several (i.e., one resumé for Physical Trainer, and another separate resume for Office Administrator) stressing only the information relevant to doing that specific job.

2. USE KEYWORDS!

Employers who sort resumés electronically look for keywords. Be sure to include potential keywords for job duties in your resume. Example: state purchased, bought or procured inventory (instead of bought inventory). That way, if the employer searches using the keyword “procured” your resume will not be overlooked.

3. SHOW BUSINESS SAVVY.

Only submit resumes created in the Microsoft WORD software, which is the business world’s standard. Many home computers use other word processing software that can’t always be read by many employer computers. You want to avoid this possible mishap and stick to the reliable Microsoft WORD. Whenever possible, also mail a hard copy of your resume after you have submitted one electronically since you would never be informed if the electronic version wasn’t readable.

4. ONE PAGE IS BEST.

Employers have stated that resumes get less than a 15-second glance, so concise and to the point worked best no matter what level position the candidate applied for. Be a skillful editor, deleting old portions or anything not relevant or helpful to your securing a particular position. No vague generalities. Say exactly what you mean, using the smallest number of words to make the point.

5. BE PERFECT.

The resumé must be flawless. No spelling errors, mistakes or typos. Many HR managers have insisted that they would not hire offenders. PROOFREAD CAREFULLY. Don’t trust computer spell checkers since a correctly spelled word like sea, would go unnoticed by your computer but would be incorrectly used if you meant to say “see.”

The Correlation Between Kindness & Success For Your Business

All businesses can benefit from giving back to their community in a number of ways. Supporting a local charity, hosting philanthropy events, and even partnering up with various nonprofit organizations prove to be beneficial for a company’s success. Being kind goes a long way in all aspects of the world. Charitable acts should not be carried out with expectations for financial gain. But, they certainly have many rewards that can help businesses grow. Here are just a few ways businesses can benefit from giving back:

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First, companies should recognize that it is important to build a good reputation within their community. According to an article published by Entrepreneur.com, “ The relationships formed between customers and prominent community member can be of great value to the company in the future,” (Boitnott, 4 Ways Your Company Benefits From Giving Back). When businesses help out around the community, the community will want to help out those businesses in return. Think of this as a form of good karma – you get what you give. Being recognized as a business that has foundations of compassion towards the local community will help establish the business as a leader in the community, and you will most likely gain a few customers who trust the company and like what the company represents.

Giving back to your community will also help the community grow and become a better place to live. By helping to fix local parks, donating money to school systems, and keeping the streets safe and clean, employees will work in a safer environment, and if they live in the area their children will have a safer place to learn and play. Plus, everyone can benefit from an enjoyable park to relax at and soak up some sun on the weekends.

community service, alan rasof

Furthermore, employees will respect the company they work for if it is involved with some kind of community service, and they will look up to strong leaders who make these impactful initiatives. According to Entrepreneur.com, “If you make your company a positive force in the community it can improve employees’ regard for their corporate leaders, which can only help you. It’s also simply a nice feeling and can make you more motivated to work there,” (Boitnott, 4 Ways Your Company Benefits From Giving Back). Always remember, good morale is essential for growing a successful business.

In conclusion, there are many ways a company can benefit by being kind and helping out around the community. The main point of community service is to help the people around you, and there’s no greater feeling than knowing you’ve done so. So be kind in all aspects of life, it’s the best thing you can do.

Chicago Award Program: The Best of Business

Annually, the Chicago Award Program recognizes top local businesses in and around the Chicago area that have demonstrated an exceptional ability to use marketing techniques to grow their company despite rough economic upheaval. This year, Alan Rasof’s company, ATR Investments, has been selected for the 2015 Best of Chicago Awards for Real Estate Agents.

Alan T. Rasof - Chicago awardThis honorable recognition directly correlates to ATR Investments’ diligent work ethic and perseverance throughout the year as a local business. ATR Investments has demonstrated a positive image of smaller businesses through their great customer service and loyalty to the Chicago community, making Chicago an admirable place to work and live.

This award will bring strategic value, sales, and free publicity to ATR Investments, further boosting their strong marketing strategies and helping their realty business grow even larger. Small business and entrepreneurs face a challenging environment of ever-increasing competitive local economies. Winning this award will help Alan Rasof’s business gain further recognition and support from the Chicago community that the company is based in – all while staying consistent with its tactical small-business strategies that have built the foundations of the company.

Furthermore, ATR Investments’ Best of 2015 Chicago Real Estate Agents Award can be used as an effective sales tool to aid the company’s customer growth. The award will also act as a marketing tool for free publicity. As Steven Anderson, manager of Devon Health Corp. stated, “‘We believe it (business awards) helps validate what we do in the company and enhances our ability to keep good people,’” (Chicago.local-best.com).

In conclusion, ATR Investments’ hard work over the past year has made a lasting impact on Chicago business professionals, gaining recognition amongst both high-level executives and local business employees throughout the Chicago area.

Online Networking Tips

Alan Rasof There’s no doubt that networking is one of the most beneficial things you can do to become successful in your career. And now that we are entering a digital age, online networking will play a key role in companies’ recruiting efforts, and for individuals searching for job opportunities.

According to Monster.com, chairman and CEO of RHI (Robert Half International) notes, “Networking sites can be used to identify new career opportunities, create online profiles that highlight one’s skills and experience, and build a roster of business contracts over time,” (5 Steps for Online Networking Success). That being said, there are many ways you can make sure you are prepared to network online. Here are some helpful tips:

First, create an online website that will give insight of who you are and what you care about. RHI advises to “pay as much attention to the content of your online profile as you would the information in your resume,”(5 Steps for Online Networking Success). This means you should be highlighting many of your professional skills, writing well-written blog posts and information that showcases your dedication as a professional.

Alan Rasof

Next, find quality contacts. Your online network should focus on professionals in your industry that are willing to help you out and connect you with higher level individuals that may be able to help you find a job or build your skills. You might have to start by adding a few of your close friends that could connect you with one or two people in your career-path, and go from there. Don’t ever be afraid to reach out to somebody you think could offer you advice, just be diligent and aware that you are online and there could be impersonations of people.

Finally, always be professional and polite online. Networking to advance your career online must be done with care. You should not have images or content that you wouldn’t want somebody giving you an interview to look at.  According to RHI experts, “Make sure that any public messages or images you post don’t detract from your professional image,”(5 Steps for Online Networking Success). Of course, privacy settings are there for a reason, but it’s best to stay on the safe side and not post anything you think is questionable.

Always remember that the internet is a tool that our society should utilize purposefully, and to not step over the line and make a careless mistake that could be detrimental to your career. Use online networking to your advantage, but always be cautious.

Ways to Improve Your Communication Skills

Being able to communicate effectively – inside or outside of the office – is a critical life skill to learn. But, unfortunately, many people do not put an adequate amount of effort into improving their communication skills due to various reasons ranging from busy schedules to being comfortable with the way they communicate and allocating their time learning different professional skills. However, communication is one of the most important skills to learn continuously throughout your own life and should be prioritized over most other skills. Here are some ways you can learn to communicate more effectively:

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First, body language is crucial when it comes to communicating well with others. Whether you’re having a personal conversation with your significant other about your relationship, or you’re giving a presentation in front of your entire office, the way you position your body can play a large role in how well others interpret what you’re saying. For example, if you tell your partner that you are willing to hear what he or she has to say, but your arms are crossed and you are avoiding making eye contact, he or she will probably assume that you really aren’t willing to listen. In addition, if you are in a work environment, standing up straight and using appropriate hand gestures every so often will help you seem confident and will give the audience the perception that you are able to persuade your audience and know exactly what you are speaking towards.

Alan Rasof communicating

On the other hand, if you are slouching and positioning your body away from the audience, your work peers and advisors will probably get the impression that you do not want to intellectually involve your audience, and could even put your career in a sticky situation. That being said, body language is key for effectively communicating. In order to improve it, work on a “power pose” that you are comfortable with that will help boost your confidence before a presentation at work. In addition, develop strong eye contact with whoever you are speaking to so they know you are engaged and serious.

Another way to improve your communication skills is to ask questions and repeat information that was given to you. Many times, we zone out during conversations, which is perfectly normal. But, in order to stay focused on what other people are saying, make an effort to ask questions pertaining to what they are talking about – and better yet, repeating the last few words of a sentence will further indicate that you are listening effectively and actually care about what they are saying.

Alan Rasof leader

According to an article published by Lifehacker.com, asking questions and repeating phrases has many benefits to help improve your communication skills:

“It also helps for small talk and to fill in awkward silences. Instead of trying to stir up conversation on mundane topics like the weather, ask the other person questions (eg.g., ‘Got any plans for the summer?’ or ‘What are you reading lately?’) and engage in their answers. It’s more important to be interested than to be interesting,” (Pinola, Top 10 Ways to Improve Your Communication Skills).

Lastly, living in this technologically advanced world, we are often distracted by our cell phones, ipads, fitbits, beepers, buzzers, and what have you – so please, when you’re having a conversation – put them away. There’s nothing worse than going out to a restaurant and watching dozens of adolescents and adults fixated to their phones and not having any conversation at all. Let’s face it – it’s just rude. So put away your distractions and look up at the person you’re talking to, this could help our communication skills vastly as a larger population.

 

Tips for Owning a Successful Business

Alan Rasof business tipsOwning, and growing, a successful business is not as easy as you may think. Many people have great business ideas but don’t know the correct ways to go about running a business so that it can reach successful expectations. From product placement to employee satisfaction, there are many things that contribute to owning a successful business. Here are a few tips to help you get started:

First, never underestimate the power of organization. Organization helps everyone in your business to stay focused and complete tasks so that the company can grow. According to an article published by Investopedia.com: “A good way to do this is to create a to-do list each day – as you complete each item, check it off your list. This will ensure that you’re not forgetting anything and you’re completing all the tasks that are essential to the survival of your business,” (9 Tips for Growing a Successful Business).

Alan Rasof communicationAnother great business tip, that goes along with staying organized, is to keep detailed records of important information, especially finances. This will help you recognize if your business is meeting expectations, growing, or falling behind financially. Keeping track of expenses is vital when it comes to maintaining a strong business.

In addition to staying organized and recording vital expenses, providing great service is one of the best ways to run a successful business, and this starts with effective client communication. Though you’ll find that many employees will be more apt to focus on their own work and tasks for any given day, make sure that as part of their training process your stress the importance of maintaining great relationships with clients. This is one of the most important factors to become a growing, successful business. If you are a company that is known for its excellent services, your clients will not only choose you in comparison to other companies, but they’ll recommend you to friends and family. Always go above and beyond to meet client expectations and surprise them with generosity.

Lastly, make sure to be consistent. According to Investopedia.com, “Consistency is a key component to making money in business. You have to consistently keep doing the things necessary to be successful day in and day out,” (9 Tips for Growing a Successful Business). Consistency will help you create positive habits that will ensure money growth over a longer period of time. Though most people who are starting their own businesses want to make money right away from the start, it’s more important to think of the long-term goals and what it takes to grow a successful business.

For more business tips, please check out Investopedia.com’s article here.

 

Investing in Networking

Networking is one of the most important professional skills you can learn that will continuously give benefits throughout your career and can give you more tools than any other investment regardless of what field you are in. Keep in mind, networking takes time and gratification does not come instantly. But, recognizing the rewards that come with networking will help you realize that it’s all worth it in the end. The following are just a few examples of why you should invest time into networking:

alan rasof photo of networking

First, networking enables you to build benefits that can last longer and have more meaning than money and career choices, it allows you to gain significant friendships. Having friends in your business is a vital and often overlooked aspect that results from networking. Working can get lonely, especially if you’re working behind a cubicle every day with only a computer screen to keep you company. But having an actual person who understands what you do is beneficial on both emotional and psychological levels. Relationships keep this world spinning, and having strong friendships associated with your job will not only motivate you, but make you happier and more eager to go to work each day.

Along with gaining friendships in your business niche, these people you have close ties with can offer mutual help when it comes to your career. Whether it is helping you reach for a promotion by giving you a great reputation and strong recommendations within your company, or helping you feel a sense of community involvement, friendships often result in assistance with your career. Not only can they help further your networking investments by introducing you to great people in your field, but they can help you find a way out of sticky situations by having your back when things go wrong and giving you a heads up on various information.

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Lastly, networking will provide you with a plethora of opportunities for you to excel as a professional. If you think that you’re not gaining any opportunities within your workplace, it’s probably time for you to focus on building your network. According to an article written by Chris Garrett entitled 5 Reasons You Should Invest Your Time in Networking:

“All the best opportunities are shared person to person in back channels. Everything from prime domain sales through to employment opportunities. If two people are equally qualified then it goes to who you know, like and trust. A lot of the time even when the person you like is less qualified,” (Garrett, 5 Reasons You Should Invest Your Time in Networking).

Networking won’t only give you new opportunities for you to get ahead in your career, but these opportunities can also pave the path for a happier career. You can accomplish more than you would ever think possible with the help of networking and meeting professionals that truly care and want to help you succeed.

To read more about why networking is worth your time, read Chris Garrett’s article here.