Common Myths About Business Technology

Society is saturated with technology. Everywhere people go, the latest and greatest gadget bombards them. Advertisers tell potential customers that this new product will solve their problems and is truly needed. There is no shortage of vendors and businesses seeking to solve industry problems and help the organization run better, faster, or more efficiently via technology when it comes to companies. It is easy to see the pervasiveness of technology in the world. However, there are many misconceptions related to technology in the workplace. Here are three common myths about business technology.

Only the IT Department Should Be Concerned with Technology

A well-run business depends on quality employees performing their job with excellence. The IT department is tasked with ensuring the business’s technology is up to date, secure, and enhances, not hinders, the work the organization is doing. However, that department cannot be the only one to care about technology. Instead of maintaining the status quo, technology can be used to give an organization a competitive edge. Doing so will require that the technology investments made by the company are supporting and aligned with the goals the organization is pursuing.

Technology Can Fix the Problem

Companies can spend an enormous amount of money buying technology “solutions” to correct a problem. However, a cost-benefit analysis must be conducted to ensure that what is being spent is not outweighing the potential benefits received. Customer Relationship Management (CRM) and Cloud tools are just two examples of cost-effective technologies to consider implementing. Such tools can positively impact the organization within weeks of being implemented. It is not enough to implement the new technology, though. Instead of haphazardly implementing new technology, aim instead to focus on how the business creates value and what can be done to enhance that value for customers or potential customers.

It’s All About Technology

Business technology and organizational strategy should go together. Technology should be a tool to help the business implement its strategy and achieve its goals. Avoid falling into the trap that a new tech tool will solve all the problems. Instead, be strategic about what is implemented and clear about why.

There are many common myths about business technology. However, with reliance on logic and a systematic approach, these myths can be overcome.