There’s no doubt that networking is one of the most beneficial things you can do to become successful in your career. And now that we are entering a digital age, online networking will play a key role in companies’ recruiting efforts, and for individuals searching for job opportunities.
According to Monster.com, chairman and CEO of RHI (Robert Half International) notes, “Networking sites can be used to identify new career opportunities, create online profiles that highlight one’s skills and experience, and build a roster of business contracts over time,” (5 Steps for Online Networking Success). That being said, there are many ways you can make sure you are prepared to network online. Here are some helpful tips:
First, create an online website that will give insight of who you are and what you care about. RHI advises to “pay as much attention to the content of your online profile as you would the information in your resume,”(5 Steps for Online Networking Success). This means you should be highlighting many of your professional skills, writing well-written blog posts and information that showcases your dedication as a professional.
Next, find quality contacts. Your online network should focus on professionals in your industry that are willing to help you out and connect you with higher level individuals that may be able to help you find a job or build your skills. You might have to start by adding a few of your close friends that could connect you with one or two people in your career-path, and go from there. Don’t ever be afraid to reach out to somebody you think could offer you advice, just be diligent and aware that you are online and there could be impersonations of people.
Finally, always be professional and polite online. Networking to advance your career online must be done with care. You should not have images or content that you wouldn’t want somebody giving you an interview to look at. According to RHI experts, “Make sure that any public messages or images you post don’t detract from your professional image,”(5 Steps for Online Networking Success). Of course, privacy settings are there for a reason, but it’s best to stay on the safe side and not post anything you think is questionable.
Always remember that the internet is a tool that our society should utilize purposefully, and to not step over the line and make a careless mistake that could be detrimental to your career. Use online networking to your advantage, but always be cautious.